Our Mentor

• Dzul Fiqram - Search Engine Optimization at IDStar
• Farchan Noor - Social Media Strategist at DJP, Academic Mentor at Arkademi

Curriculum

INTRODUCTION DIGITAL MARKETING CAREER

• Pengenalan digital marketing dan tren terkini (Introduction)
• Konsep Dasar dan Pengertian Digital Marketing
• Digital Marketing vs Traditional Marketing
• Pentingnya Digital Marketing
• Pembagian Digital Marketing
• Digital Marketing Job
• Digital Marketing Salary
• Tips Berkarir di Digital Marketing
• Skill dan Kursus Digital Marketing
• Cara memilih Fokus Bidang dalam Berkarir
• Tools Digital Marketing

FUNDAMENTAL DIGITAL MARKETING

• Introduction to Digital Marketing
• Digital Marketing Landscape
• Digital Marketing Scope
• Overview Example Digital Marketing 

AUDIENS PERSONA

• Kriteria Audience Persona yang Efektif
• Proses Pembuatan Audience Persona
• Element Menentukan Audiens Persona dan Customer Persona
• Customer Research
• Membuat Campaign melalui Audiens Persona
• Exercise Implement Audience Persona in Strategi Media Sosial

CAMPAIGN MARKETING

• Komponen-komponen Campaign Marketing
• Identify The Problems
• Set The Goals
• Choosing The Right Channel
• Set The Budget & Timeline
• Measure & Evaluate

COPYWRITING & CONTENT MARKETING

• Pengantar Copywriting dan Content Marketing
• Teknik-teknik Copywriting untuk Berbagai Channel
• Content Strategy Development
• Content Creation and Optimization
• Trends and Best Practices in Copywriting and Content Marketing

SOSIAL MEDIA PLANNING

• Introduction of Content Planning
• Komponen Hierarki Konten
• Content Pillar

SOCIAL MEDIA MARKETING (SMM)

• Introduction Social Media Marketing
• Fundamental of Social Media Marketing
• Social Media Branding
• How to build strong Branding
• Ads Social Media Marketing

SEO (1)

• Intorduction SEO Digital Marketing
• Cara kerja Search Engine Digital Marketing
• Memahami Goals SEO Digital Marketing
• Teknik Optimasi SEO Digital Marketing
• On-Page Optimization
• & Off-Page Optimization 

SEO (2)

• Technical SEO
• SEO Tools dan Analytics
• SEO Audits & Check Issue
• SEO Best Practices dan Update Terbaru

SEM

• Mengenal SEM dan Contohnya
• Structure Campaign Google Ads
• Menyiapkan Akun Google Ads
• Membuat Campaign Ads Pertama
• Simulasi Google Ads

PERFORMANCE MARKETING STRATEGY & ANALYTICS

• Introduction Dasar Performance Marketing
• Penjelasan Dasar Performance Marketing
• Struktur Dasar Iklan Digital Marketing
• Konsep Analytics Digital Marketing
• How to Optimized Budget Digital Marketing

CRM (CUSTOMER RELATIONSHIP MANAGEMENT)

• Pengenalan CRM dalam digital marketing
• Strategi pengelolaan hubungan pelanggan
• Tools CRM populer dan penggunaannya
• Integrasi CRM dengan strategi marketing